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Return to the summary: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Revision #1

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Key Points

Summary

  1. The best reason is to make meaning: a) increase the quality of life, b) right a wrong, c) prevent the end of something good.

  2. Make a mantra. Not a mission statement!

  3. Get going! Think different, Polarize people, Find soul mates.

  4. Define a business model

  5. MAT - Milestones, Assumptions, Tasks

  6. Niche - high and to the right.

  7. 10/20/30 rule for presentations: 10 slides, 20 minutes, 30 point

  8. Hiring infected people - love your product.

A. Hire better than yourself.

B.

  1. Lower barriers to adoption.

A. Flatten the learning curve.

B. Don’t ask people to do something you wouldn’t.

C. Embrace your evangelists.

  1. Seed the clouds.

A. “Let a 100 flowers bloom” - if people don’t use it quite like you thought, that’s ok, go with the flow!

B. Let people test drive your product.

C. Find the influencers.

  1. Don’t let the bozos grind you down.

Links

http://www.guykawasaki.com/

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