Squeezed Books
Business Knowledge - Extracted, Compressed, Discussed
Summary: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Differences between revision 2 and 3
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Key Points
- Core concepts
- Important take aways
Summary
This book is brief and has a very low level of fluff.
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The best reason is to make meaning: a) increase the quality of life, b) right a wrong, c) prevent the end of something good.
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Make a mantra. Not a mission statement!
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Get going! Think different, Polarize people, Find soul mates.
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Define a business model
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MAT - Milestones, Assumptions, Tasks
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Niche - high and to the right.
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10/20/30 rule for presentations: 10 slides, 20 minutes, 30 point
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Hiring infected people - love your product. * Hire better than yourself.
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Lower barriers to adoption.
- Flatten the learning curve.
- Don’t ask people to do something you wouldn’t.
- Embrace your evangelists.
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Seed the clouds.
- “Let a 100 flowers bloom” - if people don’t use it quite like you thought, that’s ok, go with the flow!
- Let people test drive your product.
- Find the influencers.
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Don’t let the bozos grind you down.
Links
Video of Guy presenting the concepts in the book: http://www.veotag.com/player/?u=fqiufigrjh