This book is a collection of interviews, so it’s impossible to summarize as one might with a “big idea book”, however, we’ll try and extract some of the best insight and anecdotes here.

Learn what made this young leader tick.

Being an entrepreneur can down right suck. Make sure your doing it for the right reasons.

The world is in continuous evolution. Business, species, policies fail all the time.

Rework is the revolutionary look at keeping things simple with low costs and simple, accessible products.

Warren Buffet brought to life in print.  Foibles and all.

The true purpose of all business pursuits should be to get something tangible accomplished and not just take risks.

Frugal companies with small budgets and fragile budgets can't buy their way out of problems. They must learn their way out.

Sticky ideas are ideas that are understandable, memorable and effective in changing thought or behaviour.

Guy Kawasaki's "The Art of the Start" is must reading for anyone looking to start something. Get working creating value with a mantra behind your work, not just a corporate mission statement.

Self development is a core pursuit for small business oweners - they need to be equal parts technician, entrpreneur and manager.  All of these traits need to be present for business success.