The Idea Hunter: How to Find the Best Ideas and Make Them Happen Summary

The SQUEEZE: There is always a better idea somewhere even in an environment of great ideas. The challenge is sifting through the ones that will prove effective. Andy Boynton, Bill Fischer, and William Bole’s book titled “The Idea Hunter: How to Fi...

Groundswell: Winning in a World Transformed by Social Technologies Summary

The SQUEEZE: The use of social technologies by customers and companies has increased within recent years. Companies in the past have used various market research tools to measure the impact of the customer’s attitude towards products and services....

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Summary

The SQUEEZE: Today, the commercial marketplace is crowded with different product offerings, leaving companies with the problem of sustaining their competitive positions. W. Chan Kim and Renee Mauborgne, the world’s newest business gurus, suggest t...

Cradle to Cradle: Remaking the Way We Make Things Summary

The SQUEEZE: In Cradle to Cradle: Remaking the Way We Make Things, William McDonough and Michael Braungart argue that current views by environmentalists regarding the recycling process (i.e., reduce, reuse, and recycle) are narrow in the sense tha...

Applied Economics: Thinking Beyond Stage One Summary

The SQUEEZE: The continued existence of political squabbling contributes to the confusion and complexity inherent in understanding the basic tenets of economics. In Applied Economics: Thinking Beyond Stage One, Thomas Sowell aims to alleviate the ...

Adventure Capitalist: The Ultimate Road Trip Summary

The SQUEEZE: Legendary investor Jim Rogers is considered by Time magazine as the “Indiana Jones of finance.” Rogers believes that the best method for understanding how the global world functions is to analyze business situations on a mile-by-mile ...

Caesar's Guide for Innovators

Caesar was a fantastically successful general, politician and writer. Todd O'Brien applies what can learn from Caesar when it comes to product development and entrepreneurship.

Iconoclast: A Neuroscientist Reveals How to Think Differently

Motivation, rewards, pleasure all operate differently in the brains of iconoclasts- people who attempt (and suceed in a high risk, but high impact, paradigm shifting projects.

Why Most Things Fail: Evolution, Extinction and Economics

The world is in continuous evolution. Business, species, policies fail all the time.


Rework is the revolutionary look at keeping things simple with low costs and simple, accessible products.

// ]]>