Caesar was a fantastically successful general, politician and writer. Todd O'Brien applies what can learn from Caesar when it comes to product development and entrepreneurship.

Motivation, rewards, pleasure all operate differently in the brains of iconoclasts- people who attempt (and suceed in a high risk, but high impact, paradigm shifting projects.

The world is in continuous evolution. Business, species, policies fail all the time.

Rework is the revolutionary look at keeping things simple with low costs and simple, accessible products.

People are irrational in predictable ways.

If you want to compete in the information age, managers must develop effective strategies for information technology and IT's fundamental economics.

Moving into new markets in the "blue ocean" is better than fighting it out in saturated "red oceans."

Sticky ideas are ideas that are understandable, memorable and effective in changing thought or behaviour.

Self development is a core pursuit for small business oweners - they need to be equal parts technician, entrpreneur and manager.  All of these traits need to be present for business success.

Predicting the future is largely impossible.  Random successes or failures are often the beneficiary of explanation in hindsight.  "Black Swans" are the extreme events that contribute to random successes or failures that are near impossible to predict.