Stupidity is the breaking factor for understanding which high tech companies succeed and which fail.

Keeping brands simple and relevant is the name of the game.

Rework is the revolutionary look at keeping things simple with low costs and simple, accessible products.

Violate these 22 laws of marketing at your own risk.

Moving into new markets in the "blue ocean" is better than fighting it out in saturated "red oceans."

Web marketing, presentation and usability is amount minimizing the workload on your visitor's brain. Clarity is the name of the game. Remember, most of your web visitors are just scanning a page for valuable content.  Design, build and present your web pages with this in mind.

Establish a marketing "beachhead" by dominating a niche and expanding out from it. 

Move beyond vertical marketing to lateral marketing by altering an existing offer utilizing substitution, combination, inversion, elimination, exaggerating or reordering.

Self development is a core pursuit for small business oweners - they need to be equal parts technician, entrpreneur and manager.  All of these traits need to be present for business success.

Bringing a new product to market need not be as difficult as it sounds.   It's critical to success that the product is easy distribute, the technology is simple, people view the product as unique, the benefits are obvious & you can sell the product at 4x-5x manufacturing cost.