Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers Summary

The SQUEEZE: Creating an enthusiastic and motivated corporate culture is important to ensuring the company’s brand is represented consistently externally. This objective gives rise to topics concerning how to get employees to buy into the business...

More Build It Big: 101 Insider Secrets from Top Direct Selling Experts Summary

The SQUEEZE: The rate of home-based businesses is increasing around the world. Today, home-based entrepreneurs sell anything from life insurance, computer repair, and carpet cleaning. Women entrepreneurs make up a significant percentage of the mar...

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers Summary

The SQUEEZE: Gaining permission from customers to offer products and services has become an art for multiple marketing companies. Companies have developed methods for obtaining permission to approach customers via email or by additional online mea...

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition

Stupidity is the breaking factor for understanding which high tech companies succeed and which fail.

BrandSimple: How the Best Brands Keep it Simple and Succeed

Keeping brands simple and relevant is the name of the game.


Rework is the revolutionary look at keeping things simple with low costs and simple, accessible products.

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Summary

Violate these 22 laws of marketing at your own risk.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Moving into new markets in the "blue ocean" is better than fighting it out in saturated "red oceans."

Don't Make Me Think: A Common Sense Approach to Web Usability (2nd Edition) Summary

Web marketing, presentation and usability is amount minimizing the workload on your visitor's brain. Clarity is the name of the game. Remember, most of your web visitors are just scanning a page for valuable content.  Design, build and present your web pages with this in mind.

Crossing the Chasm

Establish a marketing "beachhead" by dominating a niche and expanding out from it. 

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