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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
by Jack Trout, Al Ries

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki

The Black Swan: The Impact of the Highly Improbable
by Nassim Nicholas Taleb

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by Renée Mauborgne, W. Chan Kim

Built to Last: Successful Habits of Visionary Companies
by Jerry I. Porras, Jim Collins

Crossing the Chasm
by Geoffrey A. Moore

Don't Make Me Think: A Common Sense Approach to Web Usability (2nd Edition)
by Steve Krug

The Essays of Warren Buffett : Lessons for Corporate America
by Warren E. Buffett

Founders at Work: Stories of Startups' Early Days
by Jessica Livingston

Getting Things Done: The Art of Stress-Free Productivity
by David Allen

Good to Great: Why Some Companies Make the Leap... and Others Don't
by Jim Collins

Growing a Business
by Paul Hawken

How to Bring a Product to Market for Less Than $5000
by Don Debelak

How to Win Friends & Influence People
by Dale Carnegie

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition
by Merrill R. (Rick) Chapman

Influence: The Psychology of Persuasion (Collins Business Essentials)
by Robert B. Cialdini

Information Rules: A Strategic Guide to the Network Economy
by Hal R. Varian, Carl Shapiro

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
by Clayton M. Christensen

Lateral Marketing: New Techniques for Finding Breakthrough Ideas
by Fernando Trias de Bes, Philip Kotler

Mission Possible
by Ken Blanchard

My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley
by Ben Casnocha

The Paradox of Choice: Why More Is Less
by Barry Schwartz

The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell

Why Most Things Fail: Evolution, Extinction and Economics
by Paul Ormerod

The Wisdom of Crowds
by James Surowiecki

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