Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Built to Last: Successful Habits of Visionary Companies
Crossing the Chasm
Founders at Work: Stories of Startups' Early Days
Good to Great: Why Some Companies Make the Leap... and Others Don't
Growing a Business
How to Bring a Product to Market for Less Than $5000
Information Rules: A Strategic Guide to the Network Economy
In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition
Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Mission Possible
My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
The Black Swan: The Impact of the Highly Improbable
The Essays of Warren Buffett : Lessons for Corporate America
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
The Wisdom of Crowds
Why Most Things Fail: Evolution, Extinction and Economics
How to Win Friends & Influence People