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Marketing

• General
    Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
    Crossing the Chasm
    In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition
    Lateral Marketing: New Techniques for Finding Breakthrough Ideas
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
    The Tipping Point: How Little Things Can Make a Big Difference
  
• Product Management
    How to Bring a Product to Market for Less Than $5000
  

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