Squeezed Books

exodusms's latest comments

The Paradox of Choice: Why More Is Less about 2 years ago

“Giving people too many choices tends to lessen their satisfaction.” I think this idea is vital to business today. I think some times we can get so caught up in trying to offer so many choices that we don’t perfect the little things. You need to have a lot of choices for certain businesses, but don’t make the mistake of over simplifying if you don’t have too.

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! over 2 years ago

“successful programs are not built on fads, they’re built on trends.” I think so many times in business it is easy to try an build on a fad, but if you want the long term business (like me) this law is so important. Make sure to look for trends because they will be the future of business.

Influence: The Psychology of Persuasion (Collins Business Essentials) over 2 years ago

I am currently reading this book so I will be able to add more to the wiki soon. I must say it has been a good read.