Yoav Shapira
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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything about 3 years ago
This is one of the best books I’ve ever read. As the summary above notes, this book has absolutely no fluff, just good stuff. Do yourself a favor and go buy a copy.
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials) about 3 years ago
Another good example is the typewriter industry, where the several big dominating firms continued to make old-fashioned typewriters even as PCs were disrupting their industry.