How to Sell Anything to Anybody Summary

The SQUEEZE: Selling products effectively requires a certain tenacity that only the most disciplined are successful. It is this sentiment that forms the basis of Joe Girard and Stanley H. Brown’s book titled “How to Sell Anything to Anybody.” Girard believes that “[s]alesmen are made, not born. If [he] did it, you can do it.” In the book, Girard explores his fifteen-year career as a salesman, selling over 13,000 cars to become the Guinness World Record holder. Girard comments that he never received a degree from an Ivy League school, nor did he receive professional training that contributed to his success. Girard just possessed an old-fashioned drive to sell, building upon his personal principles of trust and hard work. “How to Sell Anything to Anybody” is comprised of 20 major chapters; from “The End of Loser, the Beginning of a Winner” to “Selling the Smell,” Girard offers practical tips to help readers understand the importance of knowing the product in order to reach professional mastery.

 

Notable Endorsement: "Joe Girard is the Michelangelo and Tiger Woods of sales."

--Harry Beckwith, author of Selling the Invisible

 

Common Q’s Answered by this Book:

  • How do I create a winning game plan?
  • How do I turn one sale into 200?
  • What are the five ways to convert a prospect into a buyer?
  • What is the last hurdle to closing a sale?
  • How do I sell at a loss and still make money?

 

About the Author: Known professionally as a consummate salesman, Joe Girard is a public speaker and the author of “How to Sell Yourself,” (1988) “How to Close Every Sale,” (2002) and “Mastering Your Way to the Top” (2009). Girard currently lives with his family in Grosse Pointe Shores, Michigan. As a contributor to “How to Sell Anything to Anybody,” Stanley H. Brown is the author of “H. L. Hunt: A Biography” (1976) and “Ling: The Rise, Fall, and Return of a Texas Titan” (1999).

 

Book Vitals:

Publisher: Simon and Shuster (1978)


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