Business Climate Shifts: Profiles of Change Makers Summary

The SQUEEZE: Managing change is difficult in today’s technology-driven environment. Managing change to rapid business conditions is equally difficult. For the seasoned professional, change may require reading literature. However, for the small business entrepreneur, change could include a complete overhaul of products and solutions. W. Warner Burke, William Trahant, and Richard Koonce express these sentiments within “Business Climate Shifts: Profiles of Change Makers.” The authors interview current CEOs and use their experiences and wisdom as the basis for the book. The authors address current problems with globalization, new technologies, electronic connectivity, and financial markets. Burke, Trahant, and Koonce also explore the rise of e-businesses and online retail markets. Some of their profiles include Lord Colin Marshall, Chairman of British Airways; and Jane Garvey, Administrator of the Federal Aviation Administration. “Business Climate Shifts” is a provocative and informative read.

Notable Endorsement: None.

Common Q’s Answered by this Book:

  • What are examples of business climate shifts?
  • Who are the change makers?
  • What are examples of factors and forces that drive rapid change?
  • What is an example of a disruptive influence of new technology?
  • What are examples of new workplace trends?

About the Author: W. Warner Burke is a professor of psychology and education. Burke is the coordinator of graduate programs in social-organizing psychology. Burke teaches in the Department of Organization and Leadership Psychology at the Teacher’s College at Columbia University in New York. Burke also serves as the senior advisor to PricewaterhouseCoopers LLP. Burke completed his bachelor’s degree from Furman University; he completed his graduate education, earning a doctorate, at the University of Texas, Austin. William Trahant is a senior partner with PricewaterhouseCoopers. Trahant serves as the director of the firm's International Center of Excellence for Change Management. Richard Koonce is a writer, interviewer, and business consultant. Koonce is a noted expert on the subject of job and workplace trends.

Book Vitals:

Publisher: Butterworth-Heinemann (December 1999)

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