Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Summary

The SQUEEZE: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers offers practical tips for implementing innovative strategies in your organization. Written by Alexander Osterwalder and Yves Pigneur, Business Model Generation urges organizations to adapt to harsh new realities by creating a strategy that will make room for change. Through the book, the authors present business model patterns, guiding the business reader through the process of interpreting these ideas within their own context. The authors highlight the business practices of larger companies, providing evidence of how businesses discarded outmoded thinking and embraced newer models of value creation. Business Model Generation is a must-read for executives, consultants, entrepreneurs, and leaders within any industry.

Notable Endorsement: “ impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.’” – (May 2011)

Common Q’s Answered by this Book:

  • What is business model generation?
  • What are some examples of outmoded thinking within the context of business and innovation?
  • What are some strategies that companies can adopt to change their current environment?
  • What is an example of a game-changing business model?
  • What four major companies embraced new business models?


About the Author: Alexander Osterwalder is a speaker, workshop facilitator, and strategy consultant. Osterwalder’s interests include providing executive training, focusing the subject matter on business model development within the concept of innovation. Osterwalder writes for a blog on the subject ( and uses strategies for multiple companies such as 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, and many more. For more information, visit Yves Pigneur is a professor of business and heads the Information Systems Institute of the University of Lausanne, Switzerland. Pigneur has held multiple visiting professorships at Georgia State University in Atlanta; Hong Kong University of Science and Technology; and the University of British Columbia in Vancouver. Today, Pigneur serves as the chairperson of multiple conferences and has been published in more than fifty books, journals, and conference proceedings. For more information, visit:


Book Vitals:

Publisher: Wiley (July 2010)

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