Made to Stick: Why Some Ideas Survive and Others Die

Sticky ideas are ideas that are understandable, memorable and effective in changing thought or behaviour.

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Summary

Guy Kawasaki's "The Art of the Start" is must reading for anyone looking to start something. Get working creating value with a mantra behind your work, not just a corporate mission statement.

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Self development is a core pursuit for small business oweners - they need to be equal parts technician, entrpreneur and manager.  All of these traits need to be present for business success.

How to Bring a Product to Market for Less Than $5000

Bringing a new product to market need not be as difficult as it sounds.   It's critical to success that the product is easy distribute, the technology is simple, people view the product as unique, the benefits are obvious & you can sell the product at 4x-5x manufacturing cost.

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials) Summary

Innovation regularly displaces market incumbents.  Market incumbents usually don't act until the moment has past.

Outliers: The Story of Success Summary

Hardwork is most assuredly a prerequisite for success.   However, often times huge successes are the product of lucky people in the right place at the right time.  Plus, the key for true skill development is 10,000 plus hours of skill building.

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