Fish! A Remarkable Way to Boost Morale and Improve Results Summary

The SQUEEZE: Energizing employees to improve the work environment has become the focus of many companies today. Small and large businesses continue to develop goals and objectives to increase employee retention and prevent workplace burnout. In essence, for the company, the employee has become the customer. Using an engaging metaphor in Fish! A Remarkable Way to Boost Morale and Improve Results, Lundin, Paul, and Christensen energize the reader about the potential of bringing a positive attitude every day to the workplace. The authors urge the reader to consider a work environment where employees at all levels feel connected to their work and to their fellow employees. Lundin begins the book with a fictional manager who assumes the task of transforming unenthusiastic employees into an effective team. The manager gets an idea from a local fish market, noticing how the employees make their work environment fun and at the same time sell a lot of fish. This trip to the market inspires the manager to create a strategy for energizing her employees and encouraging a joyful atmosphere.

Notable Endorsement: “This is one fish story that doesn't exaggerate. It shows you how changing your attitude lets you enjoy your work and your life. Hook into it, it's quite a catch!' –Spencer Johnson, author of Who Moved My Cheese?

Common Q’s Answered by this Book:

  • What are examples of some ways businesses can make customers have fun?
  • What are the 4 key concepts?
  • What is the definition for “be there”?
  • How do you “Choose Your Attitude”?
  • What is Pike Place Fish Market?


About the Author: Stephen C. Lundin, a filmmaker and professional speaker, oversees the development of a corporate membership series, which is a part of the Institute for Management Studies. Lundin is a graduate business school professor and leads studies of creativity and innovation at the University of St. Thomas in Minneapolis. Harry Paul is the current senior vice president of The Ken Blanchard Companies. At the company, Paul coordinates special projects and manages a bureau of internal speakers. John Christensen currently lives in Minneapolis. Christensen is an award-winning filmmaker. He currently serves as the CEO of Chart House Learning Corporation, a producer of corporate learning films. Christensen produced Fish!, a video adopted by multiple national corporations.


Book Vitals:

  • Publisher: Thorndike Press (December 2001)

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