The Carrot Principle: How the Best Managers Use Recognition to Engage Their Employees, Retain Talent, and Drive Performance Summary

The SQUEEZE: Energizing a team of employees as a manager will undoubtedly help to improve business results. Companies are faced with the task of adopting strategies to stimulate productivity and growth. Today, the economic downturn requires companies to be not only proactive, but also creative. It is for this reason that Adrian Gostick and Chester Elton propose cost-effective ways to help companies manage, sustain, and increase their bottom-line by implementing constructive praise as a business objective. Employees that receive praise are often motivated to excel. This is the sentiment of “The Carrot Principle,” where both Gostick and Elton explore the concept of “meaningful rewards.” They warn against managers using sticks to motivate their employees. “The Carrot Principle” is a must-read for managers who wish to achieve higher greater productivity through engagement and employee retention.


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Notable Endorsement: "The Carrot Principle should be required reading for every CEO and aspiring CEO, manager and aspiring manager, every business school student in the world, and every basketball coach. This is the premier prescriptive book on recognition, revealing not only why, but also providing a road map about how." -- Scott O'Neil, Senior Vice President, Team Marketing and Business Operations, National Basketball Association

Common Q’s Answered by this Book:

  • What are some results of managers leading with carrots and not with sticks?
  • What are some cost-effective ways to increase growth and productivity?
  • What are the HealthStream Research independent results?
  • What is an example of “constructive praise”?
  • What is an example of a meaningful reward?


About the Author: Adrian Gostick is the author of “The Orange Revolution,” which is currently sold in more than 50 countries. Gostick is the founder of The Culture Works, a global training and consulting firm. Through the firm, Gostick helps companies integrate recognition with teamwork and culture. Gostick completed a master’s degree in Strategic Communication from Seton Hall University, where he also serves as a guest lecturer. For more information about the firm, visit: For a complete biography, visit: Chester Elton is the co-author of “The Orange Revolution.” As co-founder of The Culture Works, Elton is an influential voice in the global marketplace. Labeled as the “apostle of appreciation,” Elton advises corporate leadership teams on the importance of understanding cultural issues. As a motivation expert, he has been featured in multiple newspapers and magazines, which include: The Financial Times, The Washington Post, and the New York Times. For more information, visit:


Book Vitals:

Publisher: Free Press (April 2009)

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