Predictably Irrational: The Hidden Forces That Shape Our Decisions Summary

People are irrational in predictable ways.

Information Rules: A Strategic Guide to the Network Economy Summary

If you want to compete in the information age, managers must develop effective strategies for information technology and IT's fundamental economics.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Moving into new markets in the "blue ocean" is better than fighting it out in saturated "red oceans."

Made to Stick: Why Some Ideas Survive and Others Die

Sticky ideas are ideas that are understandable, memorable and effective in changing thought or behaviour.

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Self development is a core pursuit for small business oweners - they need to be equal parts technician, entrpreneur and manager.  All of these traits need to be present for business success.

The Black Swan: The Impact of the Highly Improbable

Predicting the future is largely impossible.  Random successes or failures are often the beneficiary of explanation in hindsight.  "Black Swans" are the extreme events that contribute to random successes or failures that are near impossible to predict.

The Paradox of Choice

Too many choices equates with less satisfaction.  The difference between "Maximizers" and "Satisficers" is a wide chasm that business leaders would do well to understand.

The Wisdom of Crowds

Groups can be remarkably intelligent - and together the intelligence of a group is often much more intelligent than smartest people in them.  These groups don't even need to be led by the smartest or most intelligent people to produce remarkable results.

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials) Summary

Innovation regularly displaces market incumbents.  Market incumbents usually don't act until the moment has past.

Outliers: The Story of Success Summary

Hardwork is most assuredly a prerequisite for success.   However, often times huge successes are the product of lucky people in the right place at the right time.  Plus, the key for true skill development is 10,000 plus hours of skill building.

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