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Influence: The Psychology of Persuasion (Collins Business Essentials)

Unlock key behaviors of customers by understanding: reciprocity, consistency & commitment, likability, authority, social proof, scarcity

The Black Swan: The Impact of the Highly Improbable

Predicting the future is largely impossible.  Random successes or failures are often the beneficiary of explanation in hindsight.  "Black Swans" are the extreme events that contribute to random successes or failures that are near impossible to predict.

The Paradox of Choice

Too many choices equates with less satisfaction.  The difference between "Maximizers" and "Satisficers" is a wide chasm that business leaders would do well to understand.

The Wisdom of Crowds

Groups can be remarkably intelligent - and together the intelligence of a group is often much more intelligent than smartest people in them.  These groups don't even need to be led by the smartest or most intelligent people to produce remarkable results.

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials) Summary

Innovation regularly displaces market incumbents.  Market incumbents usually don't act until the moment has past.

Outliers: The Story of Success Summary

Hardwork is most assuredly a prerequisite for success.   However, often times huge successes are the product of lucky people in the right place at the right time.  Plus, the key for true skill development is 10,000 plus hours of skill building.

Good to Great: Why Some Companies Make the Leap... and Others Don't

Confront reality head on and be prepared to have the best idea in the world at the best price point.  Don't forget the passion that needs go hand in hand with "personal humility" and "professional will"